Do NOT expect video to be a panacea.
By that I mean, just because you put a video up on your web site, you won’t automatically make a whole lot more money… or get a bunch more opt-ins.
Why?
Because unless your video offers something of value to the viewer, they won’t take the “expected” action.
They won’t.
Give them info. Give them a benefit. Give them value. — Give.
And based on that giving, a person is more likely (but not guaranteed) to – listen – want more – opt in – or buy.
Hammering them with a sales pitch in video is the same as doing it in audio, or copy… and IS guaranteed to get them to act. — By clicking away.