Topic: Social Media; its practical (and elegant) use in business today.
Guest: Gini Dietrich
Gini Dietrich is the founder of Arment Dietrich, Inc., a Chicago-based PR firm that focuses on the marriage of traditional and new communication. She has a passion for Global Domination and cycling.
As CEO, Gini speaks to c-level executives on using social media to develop and foster relationships for better and more efficient communication. Her team works to develop PR strategies that create brand awareness, thought leadership, and expertise…all while tying efforts to improved profitability.
She spreads her “communication through one-on-one relationships” message at numerous conference keynotes and panel discussions, company social media training, the Fight Against Destructive Spin blog, and her own intense social networking.
Gini is one of few female business owners who speak on the subject of social media and communication. She is @ginidietrich on Twitter.
Specialties
Social media strategies and consulting, social media training, public relations, external communication, B2B.
[audio:http://penaproductions.s3.amazonaws.com/EnlightenMe-GiniDietrich.mp3]
If you are truly serious about how to leverage social media for your brand or business, listening and following Gini Dietrich is required. I am always interested in what she is saying and sharing.
It’s really too bad I don’t get excited about this topic, isn’t it? Joe, thanks for the interview. Julio, heart you tons!